Guess Where Banks Are Sticking Their Fine Print Now?

When I lived in a studio apartment with no closets after college, I got really good at finding inventive ways to stash unsightly stuff like drain cleaner and dirty laundry out of sight. Maybe I should have looked to banks for inspiration. A financial trade publication recently conducted a case study of a direct-mail marketing brochure that included a “coupon” offering new account holders a $150 sign-up bonus. It says: “Probably the best feature of the entire mail piece and t...